In addition to keeping your last will and testament updated, you owe it to your family to plan your own funeral. Funeral home advertisements put a lot of emphasis on their professionalism and customer service, and discuss the importance of letting them handle all of the arrangements. After all, a grieving family already has plenty on their mind!
But make no mistake about it: branded funeral homes are a big business. Over 2.4 million funerals take place each year in the United States, and it’s a $20 billion industry. Funeral homes provide a valuable service to their customers, but they always have shareholder value to think of. What this means is that you can expect your loved ones to be offered a bundle of value added services to send you off in style. These services can might include expensive caskets, elaborate floral arrangements, and multimedia presentations.